{"id":7411,"date":"2025-08-29T16:52:58","date_gmt":"2025-08-29T14:52:58","guid":{"rendered":"https:\/\/b19.be\/galerie\/afterwork-paul-morlet\/"},"modified":"2025-08-29T16:52:58","modified_gmt":"2025-08-29T14:52:58","slug":"afterwork-paul-morlet","status":"publish","type":"gallery","link":"https:\/\/b19.be\/nl\/galerie\/afterwork-paul-morlet\/","title":{"rendered":"Afterwork \u2013 Paul Morlet"},"content":{"rendered":"<p>&nbsp;<span>Visionnaire !<\/span>&nbsp;<\/p>\n<p>Lunettes Pour Tous, c\u2019est l\u2019enseigne au concept innovant qui cartonne ! \u00ab Vos lunettes de vue \u00e0 10 euros en 10 minutes \u00bb, le slogan est prometteur et tape dans le mille ! L\u2019id\u00e9e avait d\u00e9j\u00e0 \u00e9t\u00e9 explor\u00e9e par quelques acteurs du secteur mais c\u2019est Paul Morlet, jeune entrepreneur lyonnais qui a r\u00e9ussi \u00e0 la mat\u00e9rialiser.&nbsp;<\/p>\n<p>A 18 ans, son BEP d\u2019\u00e9lectricien en poche, Paul Morlet entre \u00e0 la SNCF pour 2 ans d\u2019une formation sans embauche \u00e0 la cl\u00e9, un comble ! Malin, dou\u00e9, entreprenant, il change son fusil d\u2018\u00e9paule, prend son b\u00e2ton de p\u00e8lerin, il ose, il fonce ! Lui vient alors l\u2019id\u00e9e de cr\u00e9er des lunettes publicitaires bon march\u00e9 sur les verres desquelles sont coll\u00e9s des stickers micro-perfor\u00e9s. La marque Lulu Frenchie est n\u00e9e, avec un petit bas de laine de 2 000 euros laborieusement \u00e9conomis\u00e9s.&nbsp;<\/p>\n<p>Malgr\u00e9 les obstacles, il va au bout de ses ambitions et, \u00e0 force d\u2019audace, ses lunettes se retrouvent sur le nez de stars internationales. (Lady Gaga, David Guetta, \u2026) et s\u2019affichent partout dans les m\u00e9dias. C\u2019est le d\u00e9but d\u2019une success story qui m\u00e8nera le jeune entrepreneur \u00e0 r\u00e9aliser 1 million de chiffre d\u2019affaires en \u00e0 peine un an d\u2019activit\u00e9\u2026&nbsp;&nbsp;<\/p>\n<p>Surfant sans complexe sur la vague d\u2019une volont\u00e9 de fer, il rencontre alors Xavier Niel, le patron de Free et fondateur de l\u2019Ecole 42, m\u00e8re porteuse de l\u2019Ecole 19 fond\u00e9e par John Bogaerts et Ian Gallienne o\u00f9 Paul Morlet nous a relat\u00e9 son parcours atypique.&nbsp;&nbsp;<\/p>\n<p>Au d\u00e9tour d\u2019un \u00e9change improvis\u00e9 sur du prix \u00e9lev\u00e9 des lunettes dans l\u2019optique, le courant passe, le jeune entrepreneur convainc et r\u00e9pond \u00e0 tous les d\u00e9fis, \u00ab Lunettes Pour Tous est n\u00e9 \u00bb avec le soutien financier de Xavier Niel.&nbsp;<\/p>\n<p>Mais l\u00e0 o\u00f9 un opticien traditionnel vend 2 \u00e0 3 paires de lunettes par jour, le concept d\u00e9fendu par Paul Morlet n\u00e9cessite un volume beaucoup plus important pour \u00eatre viable. Pour y arriver, Il a mont\u00e9 un process industriel adapt\u00e9 en quelques mois \u00e0 peine.&nbsp;<\/p>\n<p>Quelques d\u00e9boires administratifs et autres coups de pouce du destin plus tard, entre une nouvelle loi \u00ab Macronienne \u00bb sur les remboursements m\u00e9dicaux, une rencontre improbable avec le chauffeur d\u2019une ministre amatrice de pizzas ou encore un d\u00e9bat t\u00e9l\u00e9vis\u00e9 \u00e0 la mani\u00e8re d\u2019un bluff de poker, Paul Morlet a g\u00e9n\u00e9r\u00e9 pr\u00e8s de 40 ouvertures de magasins (dont 2 en Belgique \u00e0 ce jour) et son id\u00e9e de proposer un service de qualit\u00e9 sans ordonnance, au moindre co\u00fbt et sans perdre de temps, a r\u00e9volutionn\u00e9 un march\u00e9 qui se pr\u00e9lassait dans des marges usuri\u00e8res et des d\u00e9lais kafka\u00efens !&nbsp;&nbsp;<\/p>\n<p>Sorte de Petit Prince \u00e0 la longue vue, Paul Morlet a os\u00e9 en ob\u00e9issant \u00e0 un adage d\u2019entrepreneur suivi par son mentor : \u00ab Il y a une ligne jaune \u00e0 ne pas d\u00e9passer mais on peut la mordre ! \u00bb. Xavier Niel ne s\u2019y \u00e9tait pas tromp\u00e9, le petit jeune avait des id\u00e9es et du cran et conclut son expos\u00e9 avec reconnaissance : \u00ab Pour moi, il a \u00e9t\u00e9 le meilleur DRH du monde ! \u00bb.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Visionnaire !&nbsp; Lunettes Pour Tous, c\u2019est l\u2019enseigne au concept innovant qui cartonne ! \u00ab Vos lunettes de vue \u00e0 10 euros en 10 minutes \u00bb, le slogan est prometteur et tape dans le mille ! L\u2019id\u00e9e avait d\u00e9j\u00e0 \u00e9t\u00e9 explor\u00e9e par quelques acteurs du secteur mais c\u2019est Paul Morlet, jeune entrepreneur lyonnais qui a r\u00e9ussi [&hellip;]<\/p>\n","protected":false},"featured_media":7412,"template":"","class_list":["post-7411","gallery","type-gallery","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Afterwork - Paul Morlet - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/galerie\/afterwork-paul-morlet\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afterwork - Paul Morlet - B19\" \/>\n<meta property=\"og:description\" content=\"&nbsp;Visionnaire !&nbsp; Lunettes Pour Tous, c\u2019est l\u2019enseigne au concept innovant qui cartonne ! \u00ab Vos lunettes de vue \u00e0 10 euros en 10 minutes \u00bb, le slogan est prometteur et tape dans le mille ! 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