{"id":7282,"date":"2025-08-29T16:51:13","date_gmt":"2025-08-29T14:51:13","guid":{"rendered":"https:\/\/b19.be\/galerie\/afterwork-philippe-deliege\/"},"modified":"2025-08-29T16:51:13","modified_gmt":"2025-08-29T14:51:13","slug":"afterwork-philippe-deliege","status":"publish","type":"gallery","link":"https:\/\/b19.be\/nl\/galerie\/afterwork-philippe-deliege\/","title":{"rendered":"Afterwork \u2013 Philippe Deli\u00e8ge"},"content":{"rendered":"<p><span>Totem, moi non plus<\/span><\/p>\n<p><span>Parti de Li\u00e8ge pour Paris, revenu \u00e0 Bruxelles, mais en escapade au Li\u00e8ge-Bocholtz, Philippe Deli\u00e8ge exploite son nom avec d\u00e9lice, s\u2019amusant \u00e0 en faire un \u00e9l\u00e9ment de sa strat\u00e9gie marketing. Ce Li\u00e9geois, plus connu en France que dans nos contr\u00e9es, parle encore Belge\u00a0: ce qui l\u2019int\u00e9resse, c\u2019est la transformation de notre bon vieux \u00ab\u00a0bottin\u00a0\u00bb en cet outillage multiple, gratuit, que sont les r\u00e9seaux sociaux, et la capacit\u00e9 d\u2019une entreprise, ou de son dirigeant, \u00e0 en exploiter toute la valeur au service d\u2019un \u00ab\u00a0personal branding\u00a0\u00bb v\u00e9ritablement utile. <\/span><\/p>\n<p><span>\u00ab\u00a0C\u2019est que l\u2019\u00e9quation commerciale a chang\u00e9\u00a0\u00bb, explique-t-il, citant Brian Solis. \u00ab\u00a0Nous vivons dans une \u00e9poque o\u00f9 les marques deviennent des humains, et o\u00f9 les humains deviennent des marques\u00a0\u00bb, tout l\u2019enjeu consistera \u00e0 faire d\u2019une marque, une marque r\u00e9f\u00e9rente, celle qui sera consid\u00e9r\u00e9e comme un totem, par une audience, ou une tribu, pr\u00eate \u00e0 se prosterner devant son dieu humanis\u00e9, et \u00e0 accepter tout ce qu\u2019il lui sera impos\u00e9, id\u00e9es, objets ou services. Ce qui compte, c\u2019est bien l\u2019adh\u00e9sion, voire le d\u00e9sir, qui engage l\u2019achat.<\/span><\/p>\n<p><span>Marque totem, quelles astuces\u00a0? Ou quels points communs entre Apple, Uber, Odoo, une Greta Thunberg ou un Bruno Colmant, et bien d\u2019autres\u00a0? Un message fort, port\u00e9 par un humain, et pr\u00e9sageant d\u2019un grand changement qui renversera le monde. Un travail d\u2019\u00e9quipe qui se b\u00e2tit sur les commerciaux, les ing\u00e9nieurs avant-ventes passionn\u00e9s et les associ\u00e9s adeptes de lobbying interne. Une pr\u00e9sence r\u00e9currente importante sur les r\u00e9seaux sociaux\u00a0: LinkedIn, Twitter, YouTube, peu importe, pourvu que l\u2019on parle de vous, naturellement, au travers d\u2019un bouche-\u00e0-oreille efficace. Variez les discours, parlez \u00e0 trois publics cibles cl\u00e9s (ceux qui ont compris que votre service est indispensable, ceux qui ont compris qu\u2019ils ont besoin de vous, et ceux qui non seulement ont compris, mais qui vous ach\u00e8tent parce que vous voulez sauver le monde), montrez-leur votre l\u00e9gitimit\u00e9 mais ne sortez pas de ce p\u00e9rim\u00e8tre. <\/span><\/p>\n<p><span>Et l\u2019on se souviendra de vous. Plus encore, l\u2019on vous invitera sur d\u2019autres plateformes \u00e0 parler de vous, ou mieux, \u00ab\u00a0le fait d\u2019\u00eatre connu d\u2019avance acc\u00e9l\u00e9rant la vente\u00a0\u00bb, l\u2019on souhaitera travailler avec vous\u00a0! <\/span><\/p>\n<p><span>Voulez-vous en d\u00e9couvrir plus\u00a0? <\/span><a href=\"http:\/\/estocada.be\/\" target=\"_self\"><span><ins>http:\/\/estocada.be\/<\/ins><\/span><\/a><span> ou <\/span><span>Deliege, Philippe,\u00a0<\/span><a href=\"https:\/\/www.amazon.fr\/Devenir-une-MarqueTotem-personal-branding\/dp\/B0BGB758GH\/?&amp;_encoding=UTF8&amp;tag=marketipro063-21&amp;linkCode=ur2&amp;linkId=0c7fc2df150de51efd4a96fa3629be37&amp;camp=1642&amp;creative=6746\" target=\"_self\"><span><em><ins>Devenir une #MarqueTotem<\/ins><\/em><\/span><\/a><span><em>\u00a0: Droits et devoirs du PersonalBranding,<\/em>\u00a02022<\/span><\/p>\n<p><span>\u00a9Bernadette P\u00e2ques, CEO CompanyWriters.be<\/span><br \/>\u00a9Betrand Bouckaert &#8211; Tilt Photogaphie<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Totem, moi non plus Parti de Li\u00e8ge pour Paris, revenu \u00e0 Bruxelles, mais en escapade au Li\u00e8ge-Bocholtz, Philippe Deli\u00e8ge exploite son nom avec d\u00e9lice, s\u2019amusant \u00e0 en faire un \u00e9l\u00e9ment de sa strat\u00e9gie marketing. Ce Li\u00e9geois, plus connu en France que dans nos contr\u00e9es, parle encore Belge\u00a0: ce qui l\u2019int\u00e9resse, c\u2019est la transformation de notre [&hellip;]<\/p>\n","protected":false},"featured_media":7283,"template":"","class_list":["post-7282","gallery","type-gallery","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Afterwork - Philippe Deli\u00e8ge - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/galerie\/afterwork-philippe-deliege\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afterwork - Philippe Deli\u00e8ge - B19\" \/>\n<meta property=\"og:description\" content=\"Totem, moi non plus Parti de Li\u00e8ge pour Paris, revenu \u00e0 Bruxelles, mais en escapade au Li\u00e8ge-Bocholtz, Philippe Deli\u00e8ge exploite son nom avec d\u00e9lice, s\u2019amusant \u00e0 en faire un \u00e9l\u00e9ment de sa strat\u00e9gie marketing. 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