{"id":7237,"date":"2025-08-29T16:50:41","date_gmt":"2025-08-29T14:50:41","guid":{"rendered":"https:\/\/b19.be\/galerie\/afterwork-transition-ecologique\/"},"modified":"2025-08-29T16:50:41","modified_gmt":"2025-08-29T14:50:41","slug":"afterwork-transition-ecologique","status":"publish","type":"gallery","link":"https:\/\/b19.be\/nl\/galerie\/afterwork-transition-ecologique\/","title":{"rendered":"Afterwork \u2013 Transition \u00e9cologique"},"content":{"rendered":"<p>Dans le cadre du cycle consacr\u00e9 \u00e0 la transition \u00e9cologique orchestr\u00e9 par Salma Haouach, nous avons re\u00e7u \u00c9ric Hollander (Fondateur de l\u2019agence publicitaire Air) et Paul G\u00e9rard (R\u00e9dacteur en chef de l\u2019Echo) pour comparer leur m\u00e9thodologie d\u2019un discours coh\u00e9rent et positif sur le sujet.&nbsp;<\/p>\n<p>Pour le publicitaire qui aime \u00e0 rendre le durable d\u00e9sirable, nous avons avant tous besoin d\u2019histoires et de r\u00e9cits pour comprendre le monde qui nous entoure. L\u2019information est importante mais des \u00e9tudes d\u00e9montrent qu\u2019elle n\u2019impacte que tr\u00e8s peu nos comportements.&nbsp;<\/p>\n<p>Autre son de cloche du c\u00f4t\u00e9 de l\u2019homme de presse qui pr\u00e9cise que l\u2019information reste le cheval de bataille de son secteur et qu\u2019il doit en faire le tri en privil\u00e9giant encore trop souvent (des efforts sont pourtant consentis dans sa r\u00e9daction) son impact n\u00e9gatif\u2026 Une bonne nouvelle n\u2019est malheureusement pas n\u00e9cessairement une bonne info !&nbsp;<\/p>\n<p>Ces deux professionnels de la communication s\u2019accordent pour reconna\u00eetre et saluer une vague de changement dans le positionnement du public et des entrepreneurs en la mati\u00e8re, \u00c9ric Hollander pr\u00e9cisant \u00e0 ce titre que pr\u00e8s de 70 % des gens attendaient des marques une forme marqu\u00e9e d\u2019engagement en mati\u00e8re environnementale. Pour Paul G\u00e9rard, le soci\u00e9tal devient le centre de l\u2019action pour les entrepreneurs d\u2019aujourd\u2019hui. Mais nous sommes en pleine transition, on se cherche encore.&nbsp;<\/p>\n<p>Pragmatisme opportuniste, moralisation vertueuse, les raisons importent peu si on avance tous dans le bon sens. Par ailleurs, tous ont plut\u00f4t int\u00e9r\u00eat \u00e0 montrer patte blanche avant que la l\u00e9gislation et ses r\u00e9gulation ne viennent les y obliger !&nbsp;<\/p>\n<p>Le message pour positiver en 3 mots&nbsp;<\/p>\n<p><strong>\u00c9ric Hollander <\/strong>: \u00ab Le sens, les \u00e9motions et l\u2019empathie \u00bb&nbsp;<\/p>\n<p><strong>Paul G\u00e9rard<\/strong> : \u00ab Solution, comment et y a qu\u2019\u00e0 ! \u00bb&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du cycle consacr\u00e9 \u00e0 la transition \u00e9cologique orchestr\u00e9 par Salma Haouach, nous avons re\u00e7u \u00c9ric Hollander (Fondateur de l\u2019agence publicitaire Air) et Paul G\u00e9rard (R\u00e9dacteur en chef de l\u2019Echo) pour comparer leur m\u00e9thodologie d\u2019un discours coh\u00e9rent et positif sur le sujet.&nbsp; Pour le publicitaire qui aime \u00e0 rendre le durable d\u00e9sirable, nous [&hellip;]<\/p>\n","protected":false},"featured_media":7238,"template":"","class_list":["post-7237","gallery","type-gallery","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Afterwork - Transition \u00e9cologique - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/galerie\/afterwork-transition-ecologique\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afterwork - Transition \u00e9cologique - B19\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre du cycle consacr\u00e9 \u00e0 la transition \u00e9cologique orchestr\u00e9 par Salma Haouach, nous avons re\u00e7u \u00c9ric Hollander (Fondateur de l\u2019agence publicitaire Air) et Paul G\u00e9rard (R\u00e9dacteur en chef de l\u2019Echo) pour comparer leur m\u00e9thodologie d\u2019un discours coh\u00e9rent et positif sur le sujet.&nbsp; 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