{"id":7195,"date":"2025-08-29T16:50:09","date_gmt":"2025-08-29T14:50:09","guid":{"rendered":"https:\/\/b19.be\/galerie\/conference-coaching-boostez-vos-ventes-en-e-commerce-avec-damien-jacob\/"},"modified":"2025-08-29T16:50:09","modified_gmt":"2025-08-29T14:50:09","slug":"conference-coaching-boostez-vos-ventes-en-e-commerce-avec-damien-jacob","status":"publish","type":"gallery","link":"https:\/\/b19.be\/nl\/galerie\/conference-coaching-boostez-vos-ventes-en-e-commerce-avec-damien-jacob\/","title":{"rendered":"Conf\u00e9rence & coaching \u2013 Boostez vos ventes en E-commerce avec Damien Jacob"},"content":{"rendered":"<p><span>L\u2019e-commerce\u00a0: entre le vrai et le faux, et le comment<\/span><\/p>\n<p><span>Et non, proposer un e-commerce, ce n\u2019est pas tapoter sur son clavier les pieds au bord de la mer\u00a0! Si vous le pensez, c\u2019est que vous n\u2019imaginez pas qu\u2019un e-commerce, c\u2019est d\u2019abord un commerce. Qui englobe strat\u00e9gie, positionnement, valeur ajout\u00e9e de vos produits ou de vos services, vente, payement, stock, livraison. Au minimum. <\/span><\/p>\n<p><span>Et pour en faire la d\u00e9monstration, rien de moins que Damien Jacob, \u00e0 la t\u00eate du Cabinet de conseil li\u00e9geois Retis, sp\u00e9cialis\u00e9 en e-commerce, e-business et e-marketing. Pas de le\u00e7ons lors de cet atelier, juste quelques questions, ou suggestions, et tout en sourire. Cette p\u00e9dagogie qu\u2019il ma\u00eetrise, lui-m\u00eame professeur \u00e0 HEC-ULi\u00e8ge, \u00e0 l\u2019EPHEC-Bruxelles, \u00e0 l\u2019ECS-Bruxelles et \u00e0 l\u2019Universit\u00e9 de Strasbourg, et auteur de l\u2019ouvrage <em>e-commerce, les bonnes pratiques pour r\u00e9ussir,<\/em> publi\u00e9<\/span> <span>chez EDI.Pro, il la combine \u00e0 une bonne dose d\u2019humour et de gentillesse. <\/span><\/p>\n<p><span>Alors reprenons, voulez-vous. Pour vous d\u00e9marquer de fa\u00e7on judicieuse, il vous faudra r\u00e9fl\u00e9chir \u00e0 un <em>business model<\/em> capable de vous diff\u00e9rencier de la concurrence la plus f\u00e9roce. Pourquoi ne pas vous positionner en tant que sp\u00e9cialiste de vos produits ou de vos services, capable de les adapter en nouveaux \u00e9l\u00e9ments qualitatifs indispensables, vous rendant ainsi cr\u00e9dible aux yeux de vos cibles\u00a0? Si votre offre est accessible 24\/24 et 7\/7, et disponible o\u00f9 que vous soyez dans le monde, il vous faudra \u00e9galement composer un commerce \u00ab\u00a0phygital\u00a0\u00bb fluide, int\u00e9grant un parcours AIDA plus qu\u2019attractif, rassemblant ambassadeurs ou influenceurs, \u00e9criture et techniques SEO et SEA, et SMO, mais \u00e9galement rassurant, tant dans l\u2019offre que dans le parcours de payement et de livraison. En un mot comme en cent, \u00eatre performant \u00e0 toutes les \u00e9tapes\u00a0!<\/span><\/p>\n<p><span>Pour en savoir plus\u00a0: <\/span><a href=\"http:\/\/www.retis.be\" target=\"_self\"><span><ins>www.retis.be<\/ins><\/span><\/a><\/p>\n<p><span>\u00a9Bernadette P\u00e2ques CEO CompanyWriters<br \/>\u00a9Michel houet &#8211; A<\/span><span>rtist &#8211; photographer at Tilt photographie<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019e-commerce\u00a0: entre le vrai et le faux, et le comment Et non, proposer un e-commerce, ce n\u2019est pas tapoter sur son clavier les pieds au bord de la mer\u00a0! Si vous le pensez, c\u2019est que vous n\u2019imaginez pas qu\u2019un e-commerce, c\u2019est d\u2019abord un commerce. Qui englobe strat\u00e9gie, positionnement, valeur ajout\u00e9e de vos produits ou de [&hellip;]<\/p>\n","protected":false},"featured_media":7196,"template":"","class_list":["post-7195","gallery","type-gallery","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conf\u00e9rence &amp; coaching \u2013 Boostez vos ventes en E-commerce avec Damien Jacob - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/galerie\/conference-coaching-boostez-vos-ventes-en-e-commerce-avec-damien-jacob\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conf\u00e9rence &amp; coaching \u2013 Boostez vos ventes en E-commerce avec Damien Jacob - B19\" \/>\n<meta property=\"og:description\" content=\"L\u2019e-commerce\u00a0: entre le vrai et le faux, et le comment Et non, proposer un e-commerce, ce n\u2019est pas tapoter sur son clavier les pieds au bord de la mer\u00a0! 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