{"id":6237,"date":"2025-05-13T10:21:37","date_gmt":"2025-05-13T08:21:37","guid":{"rendered":"https:\/\/b19.be\/galerie\/afterwork-lucien\/"},"modified":"2025-05-13T10:21:37","modified_gmt":"2025-05-13T08:21:37","slug":"afterwork-lucien","status":"publish","type":"gallery","link":"https:\/\/b19.be\/nl\/galerie\/afterwork-lucien\/","title":{"rendered":"Afterwork \u2013 Lucien"},"content":{"rendered":"<p><span >Une histoire de cyclistes pour les cyclistes<\/span>&nbsp;<\/p>\n<p>L\u2019\u00e9quilibre entre tous les moyens de la mobilit\u00e9 d\u2019aujourd\u2019hui et de demain a toujours \u00e9t\u00e9 le centre des pr\u00e9occupations chez D\u2019Ieteren. \u00ab Lucien Bike \u00bb a \u00e9t\u00e9 cr\u00e9\u00e9 dans cet esprit avec \u00e0 sa t\u00eate Karl Lechat, dans le groupe depuis 20 ans, qui avait pr\u00e9c\u00e9demment pr\u00e9sid\u00e9 aux destin\u00e9es de Skoda.&nbsp;<\/p>\n<p>Interrog\u00e9 par Rodrigo Beenkens (quoi de plus normal quand on parle de v\u00e9lo), il est revenu sur la gen\u00e8se de ce projet abouti qui s\u2019installe depuis plus d\u2019un an dans tout le pays.&nbsp;<\/p>\n<p>Pourquoi Lucien ? Karl Lechat (qui est n\u00e9 le m\u00eame jour que Ferdinand Porsche, \u00e7a ne s\u2019invente pas !) se r\u00e9f\u00e8re tout d\u2019abord \u00e0 Lucien D\u2019Ieteren, entrepreneur visionnaire qui orienta l\u2019entreprise familiale vers une nouvelle activit\u00e9 en 1931, celle de l\u2019importation de voitures. C\u2019est alors que d\u00e9bute la repr\u00e9sentation des marques Studebacker et Pierce-Arrow,  suivies, entre autres, des marques du Groupe Volkswagen. Il \u00e9voque ensuite un de ses champions pr\u00e9f\u00e9r\u00e9s, Lucien Van Impe, dernier vainqueur belge du Tour de France, qui a eu la gentillesse d\u2019offrir un de ses v\u00e9los d\u2019\u00e9poque et son maillot vert de meilleur grimpeur du Giro d\u2019Italie dans les ann\u00e9es 70. Ceux-ci sont d\u2019ailleurs en exposition dans le magnifique magasin de la rue du Mail o\u00f9 nous avons \u00e9t\u00e9 re\u00e7us pour cette conf\u00e9rence.&nbsp;<\/p>\n<p>Le v\u00e9lo a d\u2019ailleurs toujours accompagn\u00e9 quelque part la carri\u00e8re chez D\u2019Ieteren de Karl Lechat. La marque Skoda a d\u2019abord fabriqu\u00e9 des bicyclettes avant des motos et enfin des voitures, elle sponsorise \u00e9galement le Tour de France depuis 2004 (la glorieuse \u00e9poque d\u2019une caravane publicitaire bigarr\u00e9e et du saucisson Cochonou !), jusqu\u2019\u00e0 ce projet Lucien pour lequel Karl a l\u2019aval et la confiance de tout le groupe pour y mettre en pratique un esprit d\u2019entreprise qu\u2019il a toujours eu dans l\u2019\u00e2me.&nbsp;<\/p>\n<p>La strat\u00e9gie est claire : partager la passion du cycle, offrir un concept complet en ad\u00e9quation avec l\u2019\u00e9volution de la mobilit\u00e9, proposer des formules combin\u00e9es et compl\u00e9mentaires d\u2019achat entre la voiture et le v\u00e9lo en installant des magasins \u00ab full services \u00bb dans tout le pays (ils sont actuellement 16) \u2026 Un projet entrepreneurial porteur, des comp\u00e9tences \u00e0 la hauteur des ambitions, c\u2019est tout l\u2019ADN de D\u2019Ieteren !&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une histoire de cyclistes pour les cyclistes&nbsp; L\u2019\u00e9quilibre entre tous les moyens de la mobilit\u00e9 d\u2019aujourd\u2019hui et de demain a toujours \u00e9t\u00e9 le centre des pr\u00e9occupations chez D\u2019Ieteren. \u00ab Lucien Bike \u00bb a \u00e9t\u00e9 cr\u00e9\u00e9 dans cet esprit avec \u00e0 sa t\u00eate Karl Lechat, dans le groupe depuis 20 ans, qui avait pr\u00e9c\u00e9demment pr\u00e9sid\u00e9 aux [&hellip;]<\/p>\n","protected":false},"featured_media":6238,"template":"","class_list":["post-6237","gallery","type-gallery","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Afterwork - Lucien - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/galerie\/afterwork-lucien\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afterwork - Lucien - B19\" \/>\n<meta property=\"og:description\" content=\"Une histoire de cyclistes pour les cyclistes&nbsp; 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