{"id":6120,"date":"2025-05-11T16:50:56","date_gmt":"2025-05-11T14:50:56","guid":{"rendered":"https:\/\/b19.be\/galerie\/afterwork-isabelle-damoisaux-delnoy-iddup\/"},"modified":"2025-05-11T16:50:56","modified_gmt":"2025-05-11T14:50:56","slug":"afterwork-isabelle-damoisaux-delnoy-iddup","status":"publish","type":"gallery","link":"https:\/\/b19.be\/nl\/galerie\/afterwork-isabelle-damoisaux-delnoy-iddup\/","title":{"rendered":"Afterwork \u2013 Isabelle Damoisaux-Delnoy (iddup)"},"content":{"rendered":"<p><span>Vous avez dit Nudge Marketing\u00a0?<\/span><\/p>\n<p><span>Ou comment Influencer les comportements sans contraindre, ou comment se servir de m\u00e9thodes de psychologie comportementale pour orienter les d\u00e9cisions de vos prospects, clients, \u00e9lecteurs, etc. De la belle manipulation, mais en toute connaissance de cause, de mani\u00e8re \u00e9thique, et durable, dit Isabelle Damoisaux-Delnoy. <\/span><\/p>\n<p><span>Pas de sludges, les mauvais, mais des nudges, les bons, sans doute, par d\u00e9faut, d\u2019autorit\u00e9 ou de comparaison, du bon sens, pas cher, juste utile. On joue bien un peu sur la culpabilisation, mais si peu, ou le ludique, mais au mieux. En tout cas, une question d\u2019innovation. Et en marketing, c\u2019est bien une des cl\u00e9s favorites\u00a0!<\/span><\/p>\n<p><span>\u00c0 bon entendeur, salut\u00a0!<\/span><\/p>\n<p><span>\u00a9Bernadette P\u00e2ques, CEO CompanyWriters.be<\/span><br \/>\u00a9Michael Radi, <span>Mgraph Studio<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez dit Nudge Marketing\u00a0? Ou comment Influencer les comportements sans contraindre, ou comment se servir de m\u00e9thodes de psychologie comportementale pour orienter les d\u00e9cisions de vos prospects, clients, \u00e9lecteurs, etc. De la belle manipulation, mais en toute connaissance de cause, de mani\u00e8re \u00e9thique, et durable, dit Isabelle Damoisaux-Delnoy. Pas de sludges, les mauvais, mais [&hellip;]<\/p>\n","protected":false},"featured_media":6121,"template":"","class_list":["post-6120","gallery","type-gallery","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Afterwork - Isabelle Damoisaux-Delnoy (iddup) - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/galerie\/afterwork-isabelle-damoisaux-delnoy-iddup\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afterwork - Isabelle Damoisaux-Delnoy (iddup) - B19\" \/>\n<meta property=\"og:description\" content=\"Vous avez dit Nudge Marketing\u00a0? 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