{"id":9164,"date":"2026-01-29T13:59:35","date_gmt":"2026-01-29T12:59:35","guid":{"rendered":"https:\/\/b19.be\/agenda\/talk-b17-x-forbes-nl\/"},"modified":"2026-06-12T21:49:09","modified_gmt":"2026-06-12T19:49:09","slug":"talk-b17-x-forbes-nl-2","status":"publish","type":"event","link":"https:\/\/b19.be\/nl\/agenda\/talk-b17-x-forbes-nl-2\/","title":{"rendered":"Talk B17 x Forbes \u2013 \u201cMedias et plateformes : o\u00f9 investir ?\u201d"},"content":{"rendered":"<p><span>Le\u00a0<strong>Talk B17 x Forbes<\/strong>\u00a0est notre grand rendez-vous business mensuel.<\/span><\/p>\n<p><span>Chaque \u00e9dition r\u00e9unit des experts renomm\u00e9s et des intervenants issus de divers secteurs, qui explorent les tendances actuelles et les d\u00e9fis \u00e0 venir, avec une diffusion des d\u00e9bats et analyses dans le magazine Forbes Luxembourg.<\/span><\/p>\n<p><span>Ce format de conf\u00e9rences favorise des discussions approfondies et interactives.<\/span><\/p>\n<p><span>Gr\u00e2ce \u00e0 la qualit\u00e9 de ses invit\u00e9s et de ses contenus, le Talk B17 x Forbes est devenu un rendez-vous de r\u00e9f\u00e9rence pour la communaut\u00e9 d\u2019affaires luxembourgeoise.<\/span><\/p>\n<p><span><strong>Th\u00e8me de cette session<\/strong><\/span><\/p>\n<p><span>Dans un environnement o\u00f9 l\u2019attention se fragmente et o\u00f9 les grandes plateformes (Google, Meta, LinkedIn, YouTube ou TikTok) captent une part croissante des audiences et des budgets, les entreprises doivent repenser leurs choix de communication. Entre m\u00e9dias locaux, m\u00e9dias nationaux, r\u00e9seaux sociaux, contenus sponsoris\u00e9s, vid\u00e9o, audio et campagnes digitales, la question n\u2019est plus seulement d\u2019\u00eatre visible, mais de savoir o\u00f9 investir pour construire une pr\u00e9sence efficace, cr\u00e9dible et durable.<\/span><\/p>\n<p><span>\u00c0 travers les regards crois\u00e9s de<\/span> <span>Christophe Goossens, CEO de RTL Luxembourg,<\/span> <span>Damien Chasseur, Fondateur de Crooner Radio Luxembourg, et<\/span> <span>Pierre-Yves Lanneau Saint L\u00e9ger, CEO de Forbes Luxembourg, ce talk B17 x Forbes d\u00e9cryptera les nouveaux \u00e9quilibres entre m\u00e9dias, plateformes et annonceurs.<\/span><\/p>\n<p><span>Une discussion essentielle pour comprendre l\u2019\u00e9volution des mod\u00e8les \u00e9conomiques, la valeur r\u00e9elle de l\u2019attention, les arbitrages budg\u00e9taires des entreprises et l\u2019impact de ces choix sur la vitalit\u00e9 des m\u00e9dias luxembourgeois, acteurs cl\u00e9s du d\u00e9bat public et du fonctionnement d\u00e9mocratique.<\/span><\/p>\n<h3><span>PROGRAMME<\/span><\/h3>\n<p><span>18:00 \u2013 18:30 : Accueil &amp; verre de bienvenue<\/span><br \/><span>18:30 \u2013 19:30 : Conf\u00e9rence<\/span><br \/><span>19:30 \u2013 20:30 : Networking &amp; drink offert<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le\u00a0Talk B17 x Forbes\u00a0est notre grand rendez-vous business mensuel. Chaque \u00e9dition r\u00e9unit des experts renomm\u00e9s et des intervenants issus de divers secteurs, qui explorent les tendances actuelles et les d\u00e9fis \u00e0 venir, avec une diffusion des d\u00e9bats et analyses dans le magazine Forbes Luxembourg. Ce format de conf\u00e9rences favorise des discussions approfondies et interactives. Gr\u00e2ce [&hellip;]<\/p>\n","protected":false},"featured_media":10686,"template":"","class_list":["post-9164","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Talk B17 x Forbes \u2013 \u201cMedias et plateformes : o\u00f9 investir ?\u201d - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/agenda\/talk-b17-x-forbes-nl-2\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talk B17 x Forbes \u2013 \u201cMedias et plateformes : o\u00f9 investir ?\u201d - B19\" \/>\n<meta property=\"og:description\" content=\"Le\u00a0Talk B17 x Forbes\u00a0est notre grand rendez-vous business mensuel. 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