{"id":9016,"date":"2026-01-20T15:15:42","date_gmt":"2026-01-20T14:15:42","guid":{"rendered":"https:\/\/b19.be\/agenda\/intermarche-un-modele-unique-de-franchise-participative-nl\/"},"modified":"2026-03-26T19:15:31","modified_gmt":"2026-03-26T18:15:31","slug":"intermarche-un-modele-unique-de-franchise-participative-nl","status":"publish","type":"event","link":"https:\/\/b19.be\/nl\/agenda\/intermarche-un-modele-unique-de-franchise-participative-nl\/","title":{"rendered":"Intermarch\u00e9, un mod\u00e8le unique de \u201cfranchise participative\u201d"},"content":{"rendered":"<p>Le Groupement Mousquetaires, dont Intermarch\u00e9 est l\u2019enseigne historique, figure parmi les acteurs majeurs de la distribution en Europe. Il rassemble plus de 3 000 chefs d\u2019entreprise ind\u00e9pendants exploitant plus de 4 300 points de vente \u00e0 travers sept enseignes, couvrant les secteurs de l\u2019alimentaire, de l\u2019am\u00e9nagement de la maison et de la mobilit\u00e9.<\/p>\n<p>Intermarch\u00e9 conna\u00eet un d\u00e9veloppement soutenu en Belgique, en particulier en Wallonie et \u00e0 Bruxelles, avec un r\u00e9seau de 153 points de vente dirig\u00e9s par 86 chefs d\u2019entreprise ind\u00e9pendants, appel\u00e9s Adh\u00e9rents.<\/p>\n<p>L\u2019enseigne s\u2019appuie sur un mod\u00e8le original de \u00ab franchise participative \u00bb, dans lequel les ind\u00e9pendants sont \u00e9galement co-actionnaires et co-dirigeants des structures centrales du Groupe.<\/p>\n<p>En Belgique, la strat\u00e9gie d\u2019Intermarch\u00e9 privil\u00e9gie le commerce de proximit\u00e9, en mettant l\u2019accent sur le d\u00e9veloppement des rayons frais pr\u00e9par\u00e9s sur place : boucherie, traiteur, charcuterie, fromagerie et poissonnerie.<\/p>\n<p>Dans le cadre de la promotion de ce mod\u00e8le de \u00ab franchise participative \u00bb, Intermarch\u00e9 Belgique s\u2019associe au B19 pour organiser la visite de l\u2019Intermarch\u00e9 de Gosselies, r\u00e9cemment agrandi et r\u00e9nov\u00e9 par Kostantin VALASSIS.<\/p>\n<p>Cette visite sera suivie d\u2019une pr\u00e9sentation succincte du mod\u00e8le de franchise participative d\u2019Intermarch\u00e9 en Belgique par Val\u00e9rie VIERENDEELS, Administratrice de l\u2019Union des Mousquetaires et Cheffe d\u2019entreprise de l\u2019Intermarch\u00e9 de Jodoigne, \u00e0 l\u2019h\u00f4tel Van Der Valk situ\u00e9 \u00e0 50 m\u00e8tres.<\/p>\n<p><strong><ins>Timing:<\/ins><\/strong><\/p>\n<p><span>11.30-12.15: Rendez-vous Intermarch\u00e9 Gosselies &amp; visite <\/span><\/p>\n<p><span>-&gt; Chauss\u00e9e de Courcelles 95 \u00e0 6041 Gosselies ( \u00e0 50m du Vandervalk)<\/span><\/p>\n<p><span>12.15-14.00 : Pr\u00e9sentation &amp; Networking Lunch \u00e0 l\u2019h\u00f4tel Vandervalk<\/span><\/p>\n<p>&nbsp;<span>-&gt; Chauss\u00e9e de Courcelles 115 \u00e0 6041 Gosselies <\/span><\/p>\n<p><strong>\u26a0\ufe0f O\u00f9 vous garer ?<\/strong><\/p>\n<p><strong>Au parking gratuit de l&#8217;hotel Vandervack <\/strong><\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupement Mousquetaires, dont Intermarch\u00e9 est l\u2019enseigne historique, figure parmi les acteurs majeurs de la distribution en Europe. Il rassemble plus de 3 000 chefs d\u2019entreprise ind\u00e9pendants exploitant plus de 4 300 points de vente \u00e0 travers sept enseignes, couvrant les secteurs de l\u2019alimentaire, de l\u2019am\u00e9nagement de la maison et de la mobilit\u00e9. Intermarch\u00e9 conna\u00eet [&hellip;]<\/p>\n","protected":false},"featured_media":9798,"template":"","class_list":["post-9016","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intermarch\u00e9, un mod\u00e8le unique de \u201cfranchise participative\u201d - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/agenda\/intermarche-un-modele-unique-de-franchise-participative-nl\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intermarch\u00e9, un mod\u00e8le unique de \u201cfranchise participative\u201d - B19\" \/>\n<meta property=\"og:description\" content=\"Le Groupement Mousquetaires, dont Intermarch\u00e9 est l\u2019enseigne historique, figure parmi les acteurs majeurs de la distribution en Europe. 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