{"id":10357,"date":"2026-05-11T10:18:28","date_gmt":"2026-05-11T08:18:28","guid":{"rendered":"https:\/\/b19.be\/agenda\/nom-de-levenement-whatsapp-business-ia-ce-que-les-dirigeants-doivent-comprendre-maintenant-nl\/"},"modified":"2026-05-12T13:43:00","modified_gmt":"2026-05-12T11:43:00","slug":"nom-de-levenement-whatsapp-business-ia-ce-que-les-dirigeants-doivent-comprendre-maintenant-nl","status":"publish","type":"event","link":"https:\/\/b19.be\/nl\/agenda\/nom-de-levenement-whatsapp-business-ia-ce-que-les-dirigeants-doivent-comprendre-maintenant-nl\/","title":{"rendered":"WhatsApp Business & IA : ce que les dirigeants doivent comprendre maintenant"},"content":{"rendered":"<p>WhatsApp est d\u00e9j\u00e0 l\u2019un des canaux de communication les plus utilis\u00e9s au monde. Mais pour les entreprises europ\u00e9ennes, son potentiel business reste encore largement sous-exploit\u00e9. Aujourd\u2019hui, avec WhatsApp Business et les agents IA, ce canal devient bien plus qu\u2019un simple outil de messagerie : il peut devenir un v\u00e9ritable point d\u2019entr\u00e9e pour qualifier des leads, r\u00e9pondre aux clients, automatiser le suivi commercial et connecter les conversations au CRM en temps r\u00e9el.&nbsp;<\/p>\n<p>Alors que l\u2019Europe commence \u00e0 rattraper son retard sur le Business Messaging, les entreprises qui s\u2019y mettent maintenant peuvent gagner un avantage concret : des \u00e9changes plus rapides, des taux de lecture bien sup\u00e9rieurs \u00e0 l\u2019email, une meilleure r\u00e9activit\u00e9 commerciale et une visibilit\u00e9 beaucoup plus claire sur les conversations avec leurs prospects et clients.&nbsp;<\/p>\n<p>Lors de cet after-work, Olivier Danhier et No\u00e9 Gensse, de Hi Folks Studio, partageront les enseignements tir\u00e9s de plus de 60 projets conversationnels : les grandes tendances du Business Messaging, les cas d\u2019usage les plus pertinents, les erreurs \u00e0 \u00e9viter et les cl\u00e9s pour lancer un premier projet WhatsApp Business + IA sans complexit\u00e9 inutile.&nbsp;<\/p>\n<p>La session se terminera par une d\u00e9monstration live d\u2019un agent IA connect\u00e9 \u00e0 WhatsApp, que les participants pourront tester directement.&nbsp;&nbsp;<\/p>\n<p>Une conf\u00e9rence pratique pour les dirigeants, sales managers, marketing managers et responsables op\u00e9rationnels qui veulent comprendre concr\u00e8tement comment WhatsApp Business et l\u2019IA peuvent am\u00e9liorer leur relation client, leur acquisition et leur efficacit\u00e9 commerciale.&nbsp;<\/p>\n<p><strong>Timing<\/strong><\/p>\n<p>18h30-19h00\u202f: Accueil &amp; Drink <br \/>19h00-20h00\u202f: Conf\u00e9rence <br \/>20h00-21h00\u202f: Networking &amp; Drink<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp est d\u00e9j\u00e0 l\u2019un des canaux de communication les plus utilis\u00e9s au monde. Mais pour les entreprises europ\u00e9ennes, son potentiel business reste encore largement sous-exploit\u00e9. Aujourd\u2019hui, avec WhatsApp Business et les agents IA, ce canal devient bien plus qu\u2019un simple outil de messagerie : il peut devenir un v\u00e9ritable point d\u2019entr\u00e9e pour qualifier des leads, [&hellip;]<\/p>\n","protected":false},"featured_media":10396,"template":"","class_list":["post-10357","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business &amp; IA : ce que les dirigeants doivent comprendre maintenant - B19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b19.be\/nl\/agenda\/nom-de-levenement-whatsapp-business-ia-ce-que-les-dirigeants-doivent-comprendre-maintenant-nl\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Business &amp; IA : ce que les dirigeants doivent comprendre maintenant - B19\" \/>\n<meta property=\"og:description\" content=\"WhatsApp est d\u00e9j\u00e0 l\u2019un des canaux de communication les plus utilis\u00e9s au monde. 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